If your product positioning is fuzzy, your marketing will only further spread that fuzziness faster. Look at the winners this cycle; •“The restaking protocol.” (@ether_fi ) •“The DEX aggregator.” (@JupiterExchange ) •“The yield trading protocol.” (@pendle_fi ) In One sentence. >No confusion From there, you pretty much have narratives stack Now compare that to the dozens of teams describing themselves as, “Revolutionizing financial infrastructure through decentralized liquidity primitives that unlock a new era of composability…”😅 Nobody will remember Nobody will care Clarity is an underrated alpha, >> It’s what makes “marketing”work Check if your project isn’t sticking, Don’t blame the KOLs. Ask yourself, can i pitch this to a total newbie in 10 seconds and get them interested💁‍♂️ Because in crypto, attention spans are brutally short. And the clearer you are, the further and effectively your message travels.