When we had very few coins, attention was all on $btc, $doge, $bch, $ltc, etc. Now we have millions of coins and attention fragmentation. When there were few coins, there was limited liquidity fragmentation. When you have millions of coins, you need to pay for attention (advertise). The biggest utility in crypto is number go up. As long as number goes up, a coin benefits from the price-meme effect. Price and virality are a feedback loop. So long as price goes up, advertising is essentially free as the users become the advertisers. The high risk bets can go to zero (and commonly do) so people will be much less willing to take those bets as market fragmentation continues to increase. All of this has of course benefited $btc as predicted long ago. Next up for a major pump and massive price-meme effect is again $doge. People gamble tens of millions on $doge due to perceived safety (proof of work), store of value, widespread distribution, easily bought on all exchanges, brand awareness, memetic chart (consistent higher lows), growing network hash rate, minimal inflation, etc. $doge is among the simplest gambles in all of crypto which is why it continues to do well. Load up and be ready for the automatic upside of $doge as $btc makes its big run over the next few years.