Been seeing a lot of complaints about @yugalabs on my timeline recently. it’s kinda wild because when everything was going up, nobody complained. Everyone was just vibing, milking the hype, chasing clout, getting followers, getting access, getting opportunities, making money, all because Yuga was the center of the whole industry. When things were good, it was so good. Then the market cooled off and Yuga made a big decision: they raised 400M to actually build a real product. They realized attention isn’t a stable foundation, it can lift you up fast and drown you even faster. So they shifted away from short term attention farming toward building something with real moat and real long term value. A product that brings more people into the industry instead of forcing us to play endless PvP where I win because you lose. It’s a risky move. but the vision is bigger than the next pump. Of course they made mistakes. I don’t think anyone denies that. One of the biggest was hiring a professional CEO and expecting them to run a billion dollar crypto native company. That just does not work in our space. We all learned that together. And yes there’s a lot they can improve. The OG culture, the storytelling, the community management all of that matters. At ApeFest, it honestly felt like Apeco was carrying so much of that energy. And when I had a 1:1 with @HeadofApe, it was obvious he’s hungry to fix things. But it’s hard because the leadership team wasn’t part of the founding team. And crypto communities don’t automatically give you respect if you weren’t there from day one. But here’s the thing I keep thinking about: If a friend (Yuga) lifted you up when life was good, would you really walk away the moment life gets hard for them? If a friend opened doors that changed your career, would you turn around and blame them now because your bags aren’t performing the way you wanted? I’d be pissed if the team was chilling and doing nothing, but they’re not. @CryptoGarga and @mfigge are grinding, chewing glass, genuinely trying to build something real. The market is something no one can fully control and humans can only do their best with the hand they’re dealt. Tbh if you ever tried, @OthersideMeta feels like one of the few products that could actually be sustainable long term and show normal people that crypto isn’t just a scammy gambling pit. Be grateful. Be patient. Be positive. Be early. Bored Ape Yacht Club 🦍