Lately I’ve been paying close attention to how marketing really works in this Web3 space. That’s how I came across Andrew Saunders (@andrewsaunders), someone who’s not just running campaigns but genuinely changing how projects tell their stories. He’s behind @morefrequency, a marketing consultant that bridges Web2 storytelling with crypto-native growth. Before that, he helped scale $ARB and $SKL ecosystems and led creative strategy at Amazon and CAA, experience that shows in how he moves. Now he’s advising projects like Nillion and SOAR, bringing that same level of clarity and long-term thinking to $SOL’s launchpad scene. What stands out most is his philosophy. He doesn’t hype what’s trending; he backs what’s real, the kind of projects that are built to last. It’s always signal over noise and strategy over shortcuts for him. You can feel that same energy across his team at @morefrequency, built alongside Jazzy (@jazzyook.eth). Everything they touch feels intentional, honest, and built for the long run. If you care about building things that last in Web3, keep an eye on what they’re doing. There’s a lot to learn from how they move.