The creator economy began with a simple shift: individuals could turn attention into income—directly, digitally, and at scale. But the infrastructure was always platform-owned. What looked like independence was often constraint in disguise.
1/ For most creators today, distribution is centralized.Monetization is platform-defined. And user interaction flows into opaque systems where neither the creator nor the audience has meaningful stake. It works—until it doesn’t. @CygnusFi introduces a new foundation. Not by replacing existing platforms, but by extending them—starting with Instagram. The Web3 Instagram App Layer integrates on-chain logic into familiar behavior: collecting, scrolling, creating, sharing.
3/ This is not a shift in interface, but in ownership. Creators remain where their audience is—but gain new tools to build economic gravity around their work. Social engagement becomes infrastructure. And value moves with people—not just platforms. Cygnus is here to build those rails—quietly, structurally, onchain.
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