GameSquare just announced it will purchase up to $2.5m worth of $ANIME on the open market as part of expanding its crypto-native treasury. Under the same 1 year agreement, GameSquare will also receive $2.5m worth of $ANIME as payment for marketing, creator, and esports services to the Animecoin Foundation. Just to make sure, this means the company is both buying tokens for its treasury and being paid in tokens for services, not making a straight $2.5M cash investment. According to the news, this is part of GameSquare’s three pronged crypto native growth strategy: – ETH based treasury strategy targeting 8–14% annualized yield via Dialectic – Cultural asset acquisitions and NFT yield strategy targeting 6–10% annualized stablecoin yield – Web3 operating strategy, using its creative, agency, and esports businesses to help crypto native orgs grow audiences and add yield generating assets to the treasury Considering GameSquare’s field of expertise, likely deliverables for @animecoin include (I'm totally speculating here): – Running creator and esports campaigns with FaZe, streamers, and influencers – Integrating Animecoin into tournaments, merch, and brand collaborations with Azuki – Providing strategic guidance on awareness, product creation, and gaming integration – Featuring Animecoin branding on FaZe jerseys To sum up, this structure delivers immediate revenue and a liquid asset for GameSquare, while giving Animecoin access to distribution, cultural IP, and analytics they do not have in house. $ANIME