Here's a list of biases to overcome for traders: 1. Unit (Large number) bias 2. Social Signaling (Promoter) Bias 3. Familiarity (Chain Comfort) Bias -------------- 1. Unit (Large number) bias: e.g. Coin 1 is at 80M while Coin 2 is at 8M, I will choose Coin 2 because [greed] What makes Coin 2 "feel cheaper" should not deter you from choosing it over Coin 1. What matters in the end is the % gain and your sizing. 2. Social Signaling (Promoter) Bias e.g. I will NOT buy this coin because [influencer] is shilling it! (and vice versa) You're judging the coin by WHO delivers the message rather than the content itself. The fundamentals of the project/coin is separate from the person shilling. Plus, the influencers/accounts shilling may not have a position in the coin and are posturing. Farmers come in all shapes and forms. 3. Familiarity (Chain Comfort) Bias e.g. A coin on Arbitrum? Who's got money on ARB? All my coins are on Solana, that's what I know, and this is what my groupchats talk about, so I will stay here. This is a deadly combination of complacency and laziness. Chain loyalty ends up as disloyalty to your PnL. These people end up bridging over way too late (e.g. Zora is up??? Bridging to BASE!) Best traders are introspective, and your PnL won't change until you change yourself.