Gm friends I’ve breadcrumbed everyone long enough - it’s time. Beyond excited to finally announce that I’ve joined Proof of Play as their Mindshare Lead (totally not made up, extremely serious job title). I’ve been friendly with PoP for quite a while, and I can only describe the opportunity as serendipity. Big things are happening at the company and they needed someone to help tell the Proof of Play story. I was looking for an exciting new challenge and crypto is one of my favorite things of all time - it’s my dream job. It just makes sense. I won’t lie, I find it very funny that I literally didn’t submit a résumé to them…a CT account and a dream is all you need. So what does it practically mean for you - my incredible audience? Honestly - not a ton changes. I’m still going to be sharing what I’m doing in crypto and talking about what I think is interesting and valuable and trying new stuff and hopefully making money (for me and for you guys). But now I get to intentionally spotlight a great company building a sustainable, real business utilizing the financial unlocks that crypto provides. And that’s part of why this role makes so much sense - I believe in what Proof of Play is building. I believe in the people. I believe in the vision and direction. And I’m really excited to help you all get there. The goal is to have “Powered by Proof of Play” plastered on every app - crypto and not-crypto and for you guys to question why your favorite apps *aren’t* using the services and tools we build. It’s ambitious - and that’s exciting. So - you’ll see some more targeted articles and posts from me about what the company is doing and the way we’re approaching onchain services, games, token design, and a bunch of other bits and pieces. I’ll also be helping architect the comms strategies and overall company narrative. You can be confident that I believe in what we’re doing…or I wouldn’t have signed on. I’m excited to tell the story and help you all see the vision as well. A huge thanks to the team for seeing and valuing my skillset and abilities and recognizing that I can be effective in this role while engaging with the broader CT discourse. I’m of the opinion that it’s *impossible* to be effectively banner carry for a crypto company without being deeply immersed in the culture, vibes, and conversation, and they’re willing to let me prove that out. I can’t share specifics about what is in the chamber, but I would make sure I’m paying attention. We announced on Monday that we value the PIRATE token, and we're done bleeding it out via broken P2E systems. PoP is here to win, and we’re going to catch a lot of people by surprise. Much luv and moon that. -ico