Agree with this and want to add something @OrnellaWeb3 were discussing recently
âYou are either a growth marketer or a brand marketer by natureâ
Aka some people are very data-driven & analytical by nature, and others are narrative-focused storytellers
Growth-driven = talented in making sure more people SEE your brand & engage with it (testing, funnels, etc)
Brand-driven = talented at making sure people LOVE your brand and stay loyal (tone, communication, associations, etc)
Most projects need both, but they want these two people to be found in one person.
Itâs rare, and thatâs why web2 companies have teams of 6+ marketing people.
When I was at Maker a few years ago, we had 1 Head of Growth, 1 CMO and 1 Head of Strategy in the same team, all bringing different perspectives to the growth team.
As a marketer, you can absolutely learn to do both but it will take time and practice. Itâs like harmonizing the left hemisphere with the right :)
As a founder, maybe think about what matters most for you right now or hire 2 people instead of one.
most founders in the industry don't understand when to hire a marketing person and why it's important. once hired the marketers are expected to re-create the same playbook that worked for the 2-3 memorable projects from the cycle.
since there's usually barely any runway, marketers don't have time for in-depth analysis, proper A/B testing and growing different loops.
there's a time constraint to get shit done and bring in deliverables, so repeating a playbook is a secure way to bring in at least some numbers as the community is familiar with set playbook.
a cycle so familiar to so many already, yet almost no one dares brake it
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