How to play? On July 17, STEPN's chief revenue officer and partner of Multicoin Capital, a top VC institution, @Mable_Jiang officially announced the launch @trendsdotfun of a new project, and also received support from the Solana All-Star lineup. After two days of research, I finally know how Trends should be played, share it!

1. Project Overview It is an innovative SocialFi protocol based on the Solana blockchain, officially launched on July 18, 2025. The core breakthrough of the platform lies in allowing users to convert any X (Twitter) tweet into a tradable on-chain token with one click, and to realize the financialization of tweet content through a unique bonding curve mechanism.

Core Functions and Innovations: 1⃣ One-click Tweet Tokenization: Convert any X tweet into an independent SPL token, with each tweet limited to one tokenization opportunity (first come, first served). 2⃣ No Liquidity Pool Required: Utilizing a joint curve pricing model, there is no need for traditional AMM liquidity pools, avoiding impermanent loss and providing continuous liquidity for small transactions. 3⃣ Dual Creator Incentives: The platform has designed a clever reward mechanism that incentivizes both the original tweet authors and the "Trendors" who discover and tokenize the tweets. 4⃣ Real-time Trading: Anyone can buy and sell these tweet tokens in real-time through the platform. 5⃣ Ultra-low Cost: Based on Solana's low transaction fees, the cost to mint tokens is less than $1.

II. Team and Funding Background 1⃣ Core Team Founder and CEO: Mable Jiang Former Chief Revenue Officer of FSL, the parent company of STEPN, with a deep understanding and practical experience in the SocialFi sector. Former partner at Multicoin Capital, possessing rich blockchain investment experience and industry insights. 2⃣ Investor Lineup Angel round investors (completed on July 17, 2025, amount undisclosed): Anatoly Yakovenko, co-founder of Solana Lily Liu, chair of the Solana Foundation Meow & Siong, co-founders of Jupiter Bryan Pellegrino, founder of LayerZero TN Lee, founder of Pendle Zhuoxun Yin, founder of Magic Eden GM, partner at Dragonfly Jason Kam, founder of Folius Ventures.

3. Token Economics Dual Reward Mechanism The reward mechanism of @trendsdotfun aims to build a healthy, multi-benefit ecosystem while incentivizing content creation and content discovery: 1⃣ Rewards for the original author of the tweet (creator): Reward Ratio: Can earn 20% of the transaction fees from the CA related to their popular X posts. 2⃣ Rewards for trenders (Trendor, those who tokenize tweets on the @trendsdotfun platform): Reward Ratio: Earn 5% of the transaction fees from the CA of their tokenized posts (trended posts).

4. How to Play 1⃣ Become a "Trendor" This is the core participant role on the @trendsdotfun platform, responsible for converting tweets on Twitter into tradable on-chain assets. 1⃣ Discover potential tweets: You need to have keen market insight by paying attention to trending tweets, KOL (Key Opinion Leader) tweets, breaking news, or any X posts that you believe have potential value. 2⃣ One-click tokenization: Once you discover a potential tweet, users can quickly "one-click tokenize" it on the @trendsdotfun platform. The "first come, first served" principle applies: each tweet can only be tokenized once. Therefore, speed is crucial; the first user to successfully tokenize the tweet will become the "issuer" of that tweet's token (i.e., Trendor). 3⃣ Minting cost: The cost of the tokenization process is very low, approximately 0.021 SOL. 4⃣ Earn rewards: As the issuer (Trendor) of the tweet's token, you will earn 5% of the trading fees from the joint curve trading of that token.

2. Become a "Trader" Users can participate in the market by buying and selling tweet tokens, profiting from the fluctuations in tweet value. 1⃣ Purchase tweet tokens: Users can buy tweet tokens that they believe in or think have potential for price increases. The purchase will be conducted through a joint curve mechanism, without the need for traditional DEX liquidity pools. 2⃣ Sell tweet tokens: Users can sell their held tweet tokens at any time, also completed through the joint curve mechanism. 3⃣ Utilize market information: The platform features a leaderboard displaying data such as market capitalization, trading volume, and the number of holders, helping users discover popular tweet tokens and market trends to assist in trading decisions. 4⃣ Strategy: Traders can buy low and sell high based on their judgment of tweet content, the original author's influence, community enthusiasm, and other factors to earn the price difference.

3. As the "Original Author of the Tweet" (Creator) Even if you do not actively participate in the @trendsdotfun platform, content creators on Twitter can benefit from the value of their content. 1⃣ Passive Income: If your X post is tokenized by other users on @trendsdotfun and that token generates transactions, you, as the original author of the tweet, will receive a 20% share of the fees generated from those transactions. 2⃣ Incentivizing High-Quality Content: This mechanism encourages Twitter users to continuously create high-quality, impactful content that can spark discussions and transactions, as this may bring them additional on-chain earnings. 3⃣ Summary: The design of @trendsdotfun cleverly combines the virality of social media, the financialization capabilities of Web3, and the fun of game theory, providing users with multidimensional participation and profit opportunities.

Popular Tokens $TRENDSDOTFUN (Platform's Top Recommendation): CrR9YgUfg2z7CZXVinSk8UN3njdUvToHMZmx9RsSP2i9 IS GOOD (Founder’s Tweet): 6sPxcz9cGBi3tK1JsSa3QcgSUikHTUzo4UWQxnh3DgtD$TREND

Official Twitter @trendsdotfun Official website: If you want to discuss the project, you can follow the live stream of @Sidekick_Labs on Xueqiu.