I agree - a lot of people need to just take socialfi/kaito/online marketing less seriously. The fitness angle is great - when doing fitness, you're not supposed to do it for looks and gratification primarily (although its great sometimes, I am sure). You're supposed to do it because it will help you not get tired up a flight of stairs. Because it will give you the strength to take care of your parents for much longer than it would if you weren't strong and fit as you are. Because it will give you more years (god willing) and also more high quality time on this planet. Because food will taste better. Because the time spent with your loved ones will not be marred by your chronic pain, illness, etc. It's the same with yaps and money you can get from Kaito/socialfis/sponsorships. Just like with fitness - while it is amazing and a great value unlock and will stratospherically improve your life and personal finances if you go at it. It shouldn't be the primary motive. The primary motive should be to have everyone who read your posts walk away with some wisdom they'll take to heart, perhaps relay to others, discuss and dissect it, and ultimately take to heart and have it change their life bit by bit. The primary motive is to interact with highly motivated and likeminded people and not have it be a mental drain, but rather +EV for everyone. There's a [ ] tweet or three for this, I'm sure, but it really is that simple. Just be yourself and enjoy the ride, and don't compromise the personality for the "brand".