We've launched 50+ crypto incentive programs with partners like Flow, OpenSea, Camp Network, Wilder World, and ApeChain - here are three strategies we’ve seen drive sustainable user growth.
Most token launches flop. Here are tactics that actually work 👇
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Recommendation 1: Reward existing holders generously or risk devaluing token rewards.
Prioritize incentives for holding, trading, or staking core assets to build value and deter sybils. Use daily/weekly distributions, multipliers for asset holders, and separate pools of reward to signal long-term value.
Proof: Partners like Pixelmon, ApeChain, Uprising, Talus, and Wilder World built powerhouse pre-TGE communities around NFTs.
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Recommendation 2: Master season timing or lose momentum.
Cap seasons at 3-6 months with no gaps; evolve from social/referrals as core contributions to on-chain actions as your app or ecosystem matures in later seasons.
Proof: Camp Network grew from 20K to 250k+ users raising $30M after their season 1 campaign, before fueling 20M+ testnet txns their incentivized testnet 'season 2' campaign.
Every incentive program is unique, but quantifiable goals and user alignment are non-negotiables.
Please share your favorite recent campaign and what you liked - or DM for a free consultation!
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