@ownthedoge acquired the rights to the original photo of Kabosu — the legendary Doge 🐶 In 2010, Japanese woman Atsuko Sato photographed her Shiba Inu, Kabosu, sitting on a yellow couch. That photo went viral and gave birth to the Doge meme — and later, the cryptocurrency Dogecoin In 2024, a DAO called Own The Doge struck a deal with Atsuko Sato to obtain the exclusive rights to the image. The goal isn’t just to collect a piece of internet history — it’s to develop the Doge brand in Web3, including NFT drops, merchandise, and collaborations with major companies 💸 Importantly, the DAO doesn’t plan to restrict existing use of the image in memes or products. On the contrary — they aim to unite the Doge community and promote the philosophy of “Doing Only Good Everyday” by developing the brand, launching new products, licensing IP, and donating to charitable causes ❤️ The meme that inspired Dogecoin — and an entire crypto subculture — now officially belongs to a DAO. Not in the sense that every DAO member can use it freely, but in the legal sense: like a musician owns the rights to a song, or Disney owns Mickey Mouse The internet has long run on memes. Now, thanks to DAOs, memes are becoming the property of those who know how to capitalize on them 🫰