Ask anyone outside the ecosystem about us and the response is always the same:
"Used Trader Joe back in 2021 and loved it. One of the best UX around."
Even our biggest critics within the eco will admit they respect the product and the team - they just don’t like me. Fair enough - even though I do the hiring and culture starts from the top.
And then there’s the crowd bag-holding our competitors, convinced the only way their bags pump is if we lose. Which honestly? I don't get. Just own both and save yourself the emotional stress.
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