When I fearlessly participated in the topic of KOLs making money, I believed that KOLs are one of the best businesses for leveraging Crypto information for profit.
Of course, this is a bit vague; it’s not as systematic and straightforward as what Master Pang shared about making money as a KOL.
Today, I want to do some archaeology and share an observation about survivor bias: KOLs with higher education have a greater probability of evolving into bosses/founders/operators once they reach a certain level.
Vitalik started as an editor at Bitcoin Magazine, one of the most influential creators in the Bitcoin community. After deeply understanding the technical characteristics of Bitcoin, he improved and proposed the concept of smart contracts and founded Ethereum.
Wu Jihan is the first person to translate the Bitcoin white paper into Chinese and is one of the founders of the Bitmain community. He was one of the earliest Chinese crypto evangelists, and after recognizing the future of Bitcoin, he founded Bitmain.
Wan Hui is one of the earliest crypto KOLs in China, who since 2018 has swept the Chinese community with quotes and selfies in meme form, and has established a persona that bridges Eastern and Western crypto cultures. She enjoys teaching foreigners Chinese and conveys a lot of valuable content and news between the Chinese and foreign crypto circles. Her occasional long tweets are also quite insightful. In this process, she gradually became a well-known investment tycoon and operator among the Chinese.
... There are probably a dozen more examples of KOLs evolving into big shots that I could easily mention.
The conclusion is: KOLs have a low barrier to entry and no licensing requirements, allowing anyone to quickly get started, making it an ideal leverage for many ordinary people like me to enter the crypto market quickly.
For highly educated individuals, being a KOL is still suitable, and through the leverage of KOLs, the probability of evolving into founders, operators, and investors is higher, with a greater ceiling.
KOLs are one of the best businesses in the currency circle to leverage information
There is a fact that KOLs earn tens of thousands of dollars or even more a month. But the actual income of most KOLs is not ideal.
The basic model of KOL business is nothing more than receiving advertisements, fan economy, and traffic commissions. Many big KOLs have done a very good job in this regard.
When it comes to subdivided vertical fields, it is through information leverage to find a monetization track that suits one's own capabilities:
For example, trading bloggers with trading ability, meme bloggers with super buying orders, hairy bloggers with investment and research capabilities, beauty bloggers with strong marketing skills, etc.
Finally, KOLs do not necessarily need to be full-time, such as project team members, exchange BDs, and VC researchers...... Even working in an ordinary company is very good.
Start from interest, create the core of personal value, and add the KOL's information lever to the skill tree that suits you.
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