To understand Aster's strategy, one should realize that it is neither WeChat to Tencent nor Android to Google. @cz_binance's approach makes me feel that Aster is like Luckin. By "constantly emphasizing, continuous exposure, and price increases" to shape user perception, making "PERP = ASTER" occupy the public's mind. Too many users have not experienced Hyperliquid, and even do not understand Perp DEX, but now they all know @Aster_DEX, and the token name is not simply optimized; it is just constantly emphasizing these five letters. Luckin also used this approach, through large-scale advertising + celebrity KOL endorsements + 9.9 yuan per cup subsidies, successfully turning a country that originally had no coffee drinking habits into one where coffee became a daily beverage for young people, implanting the perception of "coffee = Luckin." Avoiding Starbucks' office space model, focusing on small takeout shops and delivery, covering high-traffic areas like office buildings....
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