There's something almost missionary about the way @lou3ee talks about crypto. Not the evangelical fervor of a true believer hawking digital gold, but the quiet intensity of someone who's witnessed both the profound potential and spectacular failures of an industry that has, in his words, "absolutely shit" media representation.
"I want to change how this industry tell its stories," he tells me from his car in London, sunlight streaming through the window as he prepares for another whirlwind of shoots across the globe.
Within just a few months, Louie’s been behind the lens telling stories and building memories for the likes of NEAR Protocol, MetaMask, Zerion, WalletConnect, Ethereum Foundation, and is tapping into crypto’s core. More importantly, he's doing something that few others have managed: making crypto feel human.

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