Some personal news: I’ve joined the team at @neutrl_labs to lead marketing.
I’m excited to be building with an amazing team to unlock crypto-native yield from OTC markets and make institutional-grade strategies accessible to everyone.
Why Neutrl? And a bit of TAY lore.👇
2/ Before working in crypto, I worked at public affairs agencies as a strategist.
Started as a media buyer. Moved into strategy. And ended up leading winning campaigns for NGOs and nonprofits.
I loved it. But I was spending all of my free time in the trenches.
3/ Four years ago, I went all in on crypto and never looked back.
Since then I’ve had the chance to work with some incredible teams:
> Founding contributor @Pizza_DAO
> Head of marketing @Curvance
> Growth @AvailProject
> Sherpa @refinewebstudio
4/ Building in the bear was tough. I became disillusioned.
LUNA blew up. FTX collapsed. Shady deals surfaced. Memecoins became the meta. VC tokens launched at inflated FDVs while retail got rekt.
I left Canada. Moved to Vietnam. Took time to reset and rethink what matters.
5/ In the background, stablecoins and yield-bearing synthetic dollars found product-market fit.
They had real demand, clear use cases, and potential to reshape how value moves onchain.
I saw innovation in the space and I started to feel the spark again.
6/ Shortly after, I was introduced to @behrin_n and the Neutrl team.
Behrin explained how Neutrl brings yield from altcoin OTC deals onchain.
The model is simple: buy discounted tokens, hedge exposure, capture the spread, and pass the yield to holders.
It clicked for me.
7/ Billions in altcoins trade OTC each year, behind closed doors and outside public markets.
Until now, these deals were for funds and insiders.
Neutrl is changing that by opening access and delivering real, transparent yield through market neutral strategies.
8/ Neutrl is in private beta with over $42M in deposits.
Docs are live and public dashboards are on the way. The dapp is launching. And public access will be available soon.
I’m here to help tell the story, grow the ecosystem, and build a community that shares this vision.
9/ We're sooooooooo back.
gNeutrl.
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