$HOOD Okay, so let's discuss the 1% match Robinhood is giving on unlimited deposits starting later this year. The biggest concern around this many had, including myself, was how they were going to be able to afford it. In this clip, Vlad does a pretty good job breaking down the math behind the unit economics that opened my eyes for the first time on how they get this done: Revenue = ~ $2B AUC = ~ $100B There is a 2% yield on the AUC Robinhood has that translates to revenue. Vlad says this yield has historically been the same over the past 5 years. If that's the case, then the more AUC (assets under custody) on the platform, the more revenue they theoretically can yield, and if the current yield is 2%, it makes mathematical sense to take half of that and give it back to users on net deposits. Those deposits are required to stay on the platform for 24 months in order to qualify for the 1% match as well, so the risk of the money leaving once they get the 1% match is heavily mitigated. When this rolls out, it's going to be very interesting to see how many people take advantage of the match -- at this point, it's literally an additional yield of 1% on your assets, which is hard to ignore. What does that mean for investors in $HOOD? More deposits, more AUC, more top line revenue growth AND... More gold subscribers to take advantage of the 1% match, so an additional $60-$75 a year in ARPU per user.