We asked @LucaNetz about his journey from @pudgypenguins to @AbstractChain.
"Your local barista, the true mass market, isn't here because the puzzles are too complicated."
"When the ETFs started happening, it became super clear: institutions are here, they're coming"
"People in crypto don't give themselves the credit they deserve—this is a very sophisticated asset class with a sophisticated user base" 🦣
"If we want crypto to be the infra and backbone for the next generation of the internet, it has to break through to that average Joe—and nobody was building for them."
NEW EP: Why Abstract Is Building Crypto's Digital Disneyland with Luca Netz & Michael Lee
Was "fun" crypto's missing link for mass adoption?
In our 3rd episode of Mammoth May 🦣, @ayyyeandy & @robbie_rollup sit down with @lucanetz & @CashBowie of @AbstractChain to explore:
> How Portal Delivers Apps 25K+ Users Overnight
> The $500K/Month Revenue Playbook
> Why "Fun" Is Critical to Crypto's Mass Adoption Journey
> Building For Web2 Users vs Crypto Natives
> How Pudgy Penguins Opened The Brand Door
Full episode links below.
Timestamps:
00:00 Intro
01:34 Magic Ad
01:50 Michael’s Crypto Background
03:09 OG Cyber Punk Days
05:55 From @pudgypenguins to Abstract
13:40 How to Target General Users
22:04 Web2 Consumer Strategy
25:50 Building Viral Products
27:53 Mantle Ad
28:34 Builder Revenue Advice
36:14 Scaling User Count
43:29 Balancing Fun and Credibility
48:20 Abstract's Upcoming Vision
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