Jihoz.ron 🍚
Jihoz.ron 🍚
RON-4.76%
This is one of the tricky dynamics that we need to navigate. focus is important. we’ve focused on getting users in the places that need crypto the most. this has caused us to have a lot of users and innovate when it comes to introducing crypto to an actual new audience. however, we must also be cognizant that crypto is also a game where you need to attract speculators and investors and those are often a different archetype than people who actually want to use crypto everyday. in the early days, before we had any users, we focused a bit on this, hence our partnerships with Samsung, Ubisoft, Aave, MakerDAO, and Kakao. once we got users, we focused perhaps a bit too much on building rather than partnering with teams bigger than us like we used to do and which has shown to be a nice strategy for attracting attention. we’ve gotten users, around 800,000 real users per month based on our estimates around ronin wallet usage and unique identifiers. however it’s not enough and we need to do better at attracting speculators and investors. one of the good things though, is that more quality teams are building in crypto, attracting users to the space. that’s pve because once they’re in, it’s much easier to attract them to ronin. in addition, with open ronin, you see teams sprouting up to try strategies on Ronin that can hit a different segment of the evolving market. that’s great to see as well.
Asaf Nadler
Asaf Nadler
You raised $12 million. You built hype. Discord pumped to 15k, KOLs posting, and Whitelist closed in 4 minutes. Everyone said you crushed it, but that’s the beginning of the end for your project. Because after launch, then comes total silence. You open your dashboard, 15,000 in the community. 200,000 views, but only 87 real users. I can tell you for a fact that it’s not a failure. It’s a design flaw. You didn’t buy growth, you bought buzz. And the marketing agency delivered exactly what you asked for. No CAC. No ROI. No product KPIs in sight. Just vibes: • “Top-tier influencer campaign pre-TGE.” • “Generated 50k X impressions in 48 hours.” • “Raised $12M in a private round.” You didn’t hire marketing, you hired capital formation. And honestly? That’s not on the agency. It’s on you. They gave you the win you wanted, but not the growth you needed. Let’s zoom out for a second. Web2 founders hire marketers to drive: • Adoption • Retention • Revenue Web3 founders hire marketing for the pitch and glamour. The goal isn’t usage. It’s excitement. The outcome isn’t users. It’s a token. And deep down, you know it. One founder told me: “We spent 6 figures and nailed our TGE goals… but we couldn’t get 300 people to try the product.” I felt that. He wasn’t betrayed, he got what he paid for. He paid for drama, not distribution. But this is the moment you can rewrite your story. Your product is live. You’re past the deck, past the sizzle. Now comes the steak. Ask yourself: • Who owns product growth? • Who’s running the experiments? • Who’s optimizing funnels? • Who’s measuring CAC to LTV? Because hype gets you funded. But users build the business. Here’s the truth: If your marketing plan doesn’t mention: • Onboarding flow • Retention levers • Activation metrics • Paid acquisition • Growth loops Then you don’t have a marketing plan, you have a stage play. You don’t need more exposure, you need conversion. You don’t need better storytelling, you need more users telling stories. You don’t need noise, you need a signal. So before you hire again, ask yourself: Did you really mean to grow your product? Or did you just want to look like a rocketship, before it ever left the ground?
The content on this page is provided by third parties. Unless otherwise stated, OKX is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.