In crypto, your #1 priority is to survive. For most crypto businesses - especially agencies, income is extremely volatile. This is why it's key to have a performance-driven team - these are the people who can survive despite any volatility. You don't just hire 'staff', you hire aligned, hungry people - individuals who care about the growth and win alongside the business. Fixed salaries in a volatile market can destroy you quickly. I've seen teams scale quickly during the highs, and get crushed by burn rate when income dries up. The best model in my opinion: smaller base salaries with high upside - rev share, performance bonuses, aligned incentives. I've seen teams adopt this structure and consistently have healthier profit margins and more stability. I'm grateful to be surrounded by a team built on this model. It's how we've survived multiples years - bull or bear.