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Our CMO Haider Rafique and BBDO Worldwide CEO Andrew Robertson Explore the Future of Marketing at Tribeca X Panel, Led by Olympic Snowboarder and Entrepreneur Scotty James
Our Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew Robertson today delved into the role of Web3 and AI in shaping the future of marketing at a Tribeca X panel, led by our Ambassador and Olympic snowboarder Scotty James. The panel discussion took place today at Convene One Liberty Plaza.
The panel, titled "The Future of Marketing Through the Lens of AI and Tokenomics," emphasized the impact of emerging technologies on current marketing trends. During the panel, Mr. Rafique and Mr. Robertson provided a deep dive into how advancements in technology, specifically AI and tokenomics paired with Web3, will greatly impact the future of the marketing space.
Tribeca X is a part of the Tribeca Festival, convening visionaries across various fields such as film, entertainment, brands, marketing, art, tech and media for live conversations, workshops, screenings and networking in New York City, and honoring the best brand stories of the year at the Tribeca X Awards.
Aside from the Tribeca X panel, we're also the Tribeca Festival's Presenting Partner for the third consecutive year. The partnership includes acquiring naming rights to the BMCC Theatre, now the "OKX Theatre at BMCC TPAC" throughout the festival (June 5 to June 16). We also sponsored the gala screening of FIREBRAND at the 'OKX Theatre at BMCC TPAC' on June 11.
We first partnered with the Tribeca Festival in 2022, making it the festival's first-ever Web3 partner and sponsor. In 2023, we deepened our partnership with the Tribeca Festival, introducing the inaugural Tribeca Festival NFT pass. Our ongoing partnership with the Tribeca Festival underscores our global impact and diverse partnerships across the fields of sport, art, film and gaming, as well as our expanding Web3 ecosystem.
Written by Erald Ghoos, Europe CEO, OKX I have some incredible news for OKX — we’re the first global exchange to secure a MiCA (Markets in Crypto-Assets Regulation) license! This means that we’re set to roll out regulated products and services, such as our OKX Exchange and the rest of our core services to over 400 million people across Europe, through our European Economic Area (EEA) hub in Malta. The announcement is a major milestone for OKX, a win for crypto in Europe, and a testament to the growth and mass adoption of the industry at scale.
4 juil. 2025
78
OKX
Bringing OKX to France: A New Chapter in Our European Journey
By Erald Ghoos, CEO of OKX Europe I'm excited to share another major milestone in our European journey at OKX: we've officially launched our fully regulated centralized crypto exchange in France, made possible through MiCA passporting from our European HQ in Malta. This isn't just another market entry, it’s another strategic step forward in our mission to build a compliant, transparent, and user-focused platform across Europe.
2 juil. 2025
17
Industry news
We're Now ISO/IEC 27001 Certified: Setting the Standard for Security Management
We're proud to announce that we've achieved ISO/IEC 27001:2022 certification, the world's leading standard for information security management systems. This achievement reinforces our position as a global leader in digital asset security, confirming that our robust security framework not only meets but exceeds the most rigorous international standards for protecting customer information.
1 juil. 2025
66
OKX
OKX launches in Spain
Written by Erald Ghoos, CEO for OKX Europe Today marks another exciting milestone for us at OKX, and for the entire crypto community in Spain. We’ve officially launched our fully regulated centralised crypto exchange in the Spanish market, now available through MiCA passporting from our HQ in Malta.
27 juin 2025
Débutant
37
OKX
We’ve Officially Landed in Germany and Poland!
Written by Erald Ghoos, CEO for OKX Europe Today’s a big day for us at OKX—and for crypto users across Europe. We’ve officially launched our fully regulated centralized crypto exchanges in Germany and Poland!
18 juin 2025
78
OKX
OKX Pay for the next crypto generation
A message from OKX CEO Star Xu
Today we're rolling out a new product for more than a hundred million people who use our app globally. We're excited to introduce version one of OKX Pay, what we believe is a first-of-its-kind crypto payment app. This sub-app will be available within our OKX app, starting with customers in select markets, with a full roll out planned over the next few months.