
#TernusSucceedsCook
About TernusSucceedsCook
Apple said Tim Cook will become executive chair on Sep 1, with John Ternus taking over as CEO. Ternus led hardware engineering across iPad, AirPods, Apple Watch and Vision Pro, and assumes the role as Apple accelerates AI, chips and new devices. Apple's trade-secrets case against OpenAI is also advancing: Apple seeks faster discovery while OpenAI denies the claims. Ternus's AI features, hardware roadmap and supply-chain execution will shape AAPL valuation and views on Apple's AI strategy.
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#AppleLeadership #TimCook #JohnTernus
The Cook era has officially come to an end, marking the beginning of a new chapter for Apple.
On September 1, Tim Cook officially stepped down as Apple’s CEO and moved into the role of Executive Chairman, with John Ternus taking over as the company’s new CEO.
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Tim Cook is stepping into a new role as Apple ($AAPL) executive chairman with a compensation package worth about $47 million, signaling that he will remain heavily involved even after leaving the CEO position.
Apple disclosed that Cook will receive a $2 million annual salary and a target equity award worth $45 million for fiscal 2027.
The package is lower than Cook’s recent compensation, which was roughly $74 million in both 2024 and 2025, but it is still unusually large for a former CEO serving as chairman.
Cook is expected to continue helping Apple on major strategic issues, including relationships with governments and policymakers. His ties with the Trump administration and Chinese officials could remain particularly important.
New CEO John Ternus will receive an even larger package, with a $3 million salary and a $55 million annual equity award, bringing his target compensation to about $58 million.
Roughly 75% of Ternus’ equity award will be performance-based and tied to Apple’s shareholder returns relative to other S&P 500 companies. The remaining 25% will vest over time.
The leadership transition marks only Apple’s second CEO change this century. Cook led the company for 15 years and oversaw its growth into a roughly $4.5 trillion technology giant.
Ternus, a 25-year Apple veteran with a hardware engineering background, now takes over day-to-day leadership while Cook remains close to the company. His first major public test will come at Apple’s upcoming iPhone launch event.


$AAPL - APPLE’S NEXT BIG BET: FOLDABLE IPHONE AND AI
DA Davidson reiterated its Neutral rating on Apple, with a $270 price target.
Analyst Gil Luria says Apple’s next growth phase under John Ternus could depend heavily on a foldable iPhone Ultra, broader price increases and continued AI improvements.
Without these drivers, Apple could face revenue pressure next year after its strongest iPhone upgrade cycle in five years.
Future innovations—including a glass iPhone, AirPods with cameras and smart glasses—could also be crucial to sustaining investor and consumer interest.









