Everyone is talking about Boximus “the avatar,” but nobody is talking about the Amazon → Otherside → ApeChain pipeline that IMO just changed Web3 forever. 🧵👇
Amazon + Otherside is the play.
Amazon Gaming shutters @playnewworld and immediately launches their first ever Otherside Avatar aka Boxinus.
This is not random, this is strategy. 🎯
Most think it’s “just an avatar.”
But this is the first E-commerce → Metaverse onboarding that is frictionless.
No wallet. No crypto. No gas.
Just buy → redeem → play.
💳 Buy with FIAT on Amazon Gaming
🔗 Redeem/ mint on @OthersideMeta or @opensea
📦🤖Your Avatar / Game Skin / Collectible becomes usable instantly in-world.
This is how “normies” enter Web3 without even realizing it
Amazon didn’t want to make the next big game.
They want to be the distribution layer for ALL Virtual Worlds.
Marketplace > MMO.
Classic Amazon strategy
Inside Otherside Nexus, your avatar actually does something:
🏗️ Build
⛏️ Harvest
🧱 Craft
💱 Trade
⚔️ Influence land A Gamified Creator Economy powered by ApeCoin, running on ApeChain, scaling via Arbitrum one
Think Roblox x Minecraft, but you own the asset
The Boximus drop is not merch.
It’s the Exclusive Amazon x Otherside launch product line the first digital asset sold retail that becomes functional in the Metaverse. 🔥
And then comes Daniel Arsham.
Because once digital items have identity + utility…
Design becomes culture
If this works (and it’s working):
Brands → Amazon → Otherside → OpenSea → in-world utility → Loot Drops
This is mainstream adoption
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