Thoughts on @farcaster_xyz Rebrand.
For two weeks with an initial story already existed with the door analogy
It was more about modernizing the brand then actually building a brand story
All the Crypto modern brand elements
1. Neon Purple shade
2. Serif font
3. Rounded boxes
4. 3D floating logo
Now the burden comes to the FC team to actually extend and make it a full fledge brand.
Nick and team did an amazing job at establishing an identity but only the inhouse team can make this a brand.

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