看到时间线上很多人说 meme 已经玩烂了,但其实 meme 从来没死,只是换了几拨观众。
从 $DOGE 到 $PEOPLE ,
再到 $BOME 、 $SPX 、 $MOG ,
每一波都在试探「共识」还能被卷出多少新的形式。
NFT 时代我们拼的是“归属感”,
时代拼的是“传播力”,现在 PvP 阶段拼的其实是“反射弧”。
叙事谁都能编,最重要的是你能不能在别人买之前先买。
因为这个市场,信息永远比情绪慢半拍。
老玩家看不懂新 meme,是因为他们还在找逻辑;
VC 看不起 meme,是因为他们习惯找估值。
但 meme 本来就不是估值逻辑,而是信仰流动的放大器。
这东西无法量化、也无法预测,它靠的不是白皮书,而是群众心理的爆点。
所以真正的 meme builder,不是每天想着怎么拉盘,而是怎么让一群人有理由留下。
这种建设在别人眼里很傻逼,但它才是唯一能穿越周期的价值。
不然为什么 $DOGE 还活着, $PEPE 还在,而多少 AI + DeFi + RWA 的项目早就被遗忘。
meme 的尽头不是泡沫,而是文化。
泡沫褪去之后,那些还在坚持讲故事、画图、写段子的老玩家,
其实都在用最笨的方式,让这场注意力战争变得温柔一点。
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