Kaito AI – Strategic Content and Marketing Intelligence Report
As of 2025, @KaitoAI has established itself as a leading platform in the InfoFi (Information Finance) sector. This project was launched to address the issue of information fragmentation in the cryptocurrency industry, providing insights necessary for decision-making to investors and institutions through AI-driven data aggregation and analysis. Beyond merely collecting information, it has strengthened the narrative of being the "AI Bloomberg terminal of Web3" through community-led validation and reward mechanisms.
Kaito's technological foundation is vast. At its core are an AI-based search engine indexing tens of thousands of on-chain and off-chain sources, a knowledge graph that semantically connects projects, narratives, and capital flows, and a multimodal intelligence system that processes text, audio, visual, and social data simultaneously. Notably, the Proof-of-Attention mechanism, known as Yaps, encourages the community to produce and validate high-quality content while excluding low-quality and spammy content. This design differentiates itself by enabling fair distribution of information and the tokenization of attention economy, going beyond a simple data tool.
From a financial structure perspective, Kaito is intriguing. Since the token launch in February 2025, the KAITO token has formed a market capitalization of approximately $300 million, securing over 400,000 holders. The circulating supply is limited to about 24% of the total supply, but it is evaluated as having high liquidity due to a favorable market cap to trading volume ratio. The segmented allocation structure for initial community distribution, ecosystem growth, long-term creator incentives, and contributor rewards supports the long-term distribution strategy of the token. Interestingly, Kaito has already recorded a profit through a subscription-based B2B model, going beyond mere reliance on token economics. This sets it apart from many Web3 projects that are heavily speculative.
In terms of marketing strategy, a unique approach that intersects offline and online stands out. The Yapper Social Hour held at major conferences like KBW and Token2049 has transformed community relationships formed online into real-world networks, enhancing long-term loyalty within the community. Additionally, the leaderboard campaign not only attracts short-term participation but also encourages consistent activity through monthly resets and long-term reward structures. This operates as a crucial mechanism for increasing the platform's retention rate.
The community's response has been generally positive. The narrative of "tokenization of attention economy" presented by Kaito has resonated strongly, with many users noting the fairness of distribution and the anti-spam features. The utility as an intelligence tool combined with AI has also been positively evaluated, particularly emphasizing its democratized structure compared to traditional research houses. However, concerns about leaderboard integrity and the potential for collusion have been repeatedly raised, which the team is continuously addressing by updating the algorithms.
In the competitive landscape, Kaito's strengths are clear. While competing platforms like Arkham, Nansen, and Ocean Protocol focus on on-chain forensics, data marketplaces, and agent economies, Kaito has expanded both the breadth and depth of information by including off-chain narratives. Moreover, the launchpad system that connects community validation and capital allocation is gaining attention as a new approach to replace traditional VC-centric investment gating. In fact, Kaito Capital Launchpad has recorded over $170 million in commitments since Q3 2025, beginning to function as a gateway for capital inflow in the InfoFi sector.
Overall, Kaito is establishing itself as a standard in the InfoFi ecosystem by building a virtuous cycle pipeline of information aggregation → community validation → capital allocation, going beyond a simple research tool. The next challenges for the project are to provide transparent case disclosures through deep-dive content, strengthen trust in distribution fairness, and expand institutional channels. If these strategies are executed, Kaito could prove the moniker "AI Bloomberg of Web3" not just as a rhetorical expression but as a sustainable business model backed by data and community trust.
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