Orderly Network: Research @OrderlyNetwork has established itself not as a protocol aiming to become an exchange, but as an exchange engine and omnichain liquidity layer that operates numerous exchanges in the background. The core narrative is about integrating fragmented chains and markets into a single order book, allowing builders to launch their own branded derivatives and spot exchanges in just a few minutes and connect to public liquidity immediately. Users experience a flow where deposits can be made anywhere and trades can be executed anywhere, while builders can focus on product and community management without the hassle of liquidity wars or complex bridging and settlement routing. This identity of being "infrastructure, not an app" has gained strong narrative momentum alongside recent listing issues, and the sharp increase in cumulative figures and ecosystem integration numbers supports that narrative. The architecture is hybrid. Deposits and settlements are processed on-chain in an Ethereum-based OP Stack L2, while matching and risk management are handled by an off-chain engine, reducing execution delays to below 200ms. Inter-chain state synchronization is managed by a messaging layer, and data availability is significantly reduced in cost compared to direct Ethereum settlement by utilizing Celestia's SuperBlob. As a result, liquidity does not scatter across 18 chains but is consolidated into a single order book, maintaining the shallow spreads and predictable execution quality characteristic of a CLOB structure. This structure alleviates the price inefficiencies faced by AMM types and the fragmentation issues of multi-chain order books all at once. The developer experience is another weapon in this ecosystem. Through SDKs, APIs, and UI components, order, position, funding, and market data can be integrated instantly, and using the no-code tool Orderly ONE, a branded exchange can be deployed simply by setting themes, fees, leverage, and listing markets. The fact that hundreds to thousands of fronts were operational within days of launch, sharing public liquidity, shows a break from the past of producing "liquidity-less shell exchanges." Applications such as meme coin communities opening their own derivative DEXs to use fees for token buybacks, or gaming communities expanding their economic rights with game token derivatives, serve as vivid evidence of this narrative. Tokenomics focuses on long-term profit distribution rather than short-term issuance pressure. The structure primarily returns the majority of the protocol's net profits to staking participants, combined with vesting and burning mechanisms to encourage long-term participation. This design creates a simple logic where the share of stakers increases as trading volume grows, rather than "buying volume through reward releases." From the builder's perspective, the fees generated by the front can be fully reflected in their own token economy (buybacks, burns, rewards), simplifying the monetization story. Ultimately, the profit flow circulating among the infrastructure, builders, and traders becomes the practical driving force of network effects. Marketing and community management consistently convey the message, "We provide liquidity, and you provide the brand and story." Content creators, mentors, and development contributions are rewarded based on roles, social quests expand initial inflows, and above all, builder cases are brought to the forefront. The moment a simple promise like "Launch a DEX in 5 minutes" aligns with actual deployment and trading metrics, the infrastructure narrative is naturally validated. After raising public awareness through listing events, solidifying trust with in-depth technical articles, builder tutorials, and profit distribution reports is effective in reducing churn after initial overheating. The strengths are clear. The liquidity consistency provided by a single omnichain order book, user experiences that combine execution performance close to CEX with the custody and transparency of DeFi, and development and deployment tools that give builders back their time all work in harmony. However, risks also exist. The hybrid of off-chain matching and centralized sequencers carries the risk of temporary halts in case of failures, and reliance on cross-chain messaging creates a single point of failure. Single-chain novices may show intermittent weakness in TVL and OI compared to the absolute liquidity of CLOBs, and aggressive incentives in competitive markets often siphon off short-term liquidity. What is needed at this point are clear milestones for the decentralization roadmap, transparent disclosure of failure response manuals, and regular reports presenting cost and performance improvements numerically. Content creation gains strength when it is tied together in a narrative that showcases technology, cases, and profit flows in one place. The reduced settlement costs achieved through Celestia-based DA optimization, the execution characteristics created by OP Stack settlement and off-chain matching, and the funding flows of messaging paths and vault contracts become more persuasive as they are explained with visual materials. At the same time, specific cases where different builders such as meme, game, and aggregator have "captured profits directly without liquidity hunting" translate technology into human stories. Finally, the profit distribution and staking structure must be proven with actual quarterly numbers, transaction receipts, and distribution snapshots. When these three axes align, the message of Orderly Network becomes simpler. Applications may be trendy, but infrastructure penetrates cycles. And this infrastructure is already operating numerous fronts and speaking in numbers.