By the time your page finishes loading, the race to decide which ad you see is already over.
Welcome to Programmatic Advertising: a fully automated marketplace of billions of daily auctions 🔄
Our new explainer walks you through how these auctions work, who’s involved, and how ads ultimately make it to your screen 📺
Verasity's advertising infra keeps the entire programmatic advertising supply chain clean and fraud-free — powered by blockchain, AI, and ML.
00:00 Welcome to Programmatic Advertising
00:14 Advertisers
00:29 Advertisers partner with DSPs
00:48 DSPs connect with SSPs
01:03 Supply Side Platforms (SSPs)
01:25 Ad Exchanges
01:58 Ad Delivery to Publisher
02:10 Publishers
02:35 Ad Display
02:46 Programmatic Advertising Cycle
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