Many people are talking about IRYS, but few really get to the point. IRYS is a storage project; as long as you clarify the concept of storage, you clarify IRYS. Looking back at the history of human IT development, storage has never been a marginal issue but rather a core component of the entire ecological infrastructure, and this is also true in the Crypto industry. From Bitcoin's UTXO model to Ethereum's state tree, the essence of blockchain is a distributed database, whose value lies in the immutability and verifiability of data. However, as the industry evolves from simple value transfer to a complex smart contract ecosystem, especially in the new phase of the integration of Web3 and AI, traditional storage is becoming increasingly inadequate and is leaking significantly, gradually hindering the progress of the industry. In my previous article, I analyzed the current mainstream storage solutions, whether it's Filecoin's temporary storage, Arweave's permanent archiving, or centralized cloud services, they are essentially all "passive warehouse" models. In simple terms, it means that once data is put in, as long as it is not used, it becomes static dead data that generates no value. Therefore, they overly rely on external systems for calls. For example, the separation of NFT metadata and execution logic, and the fragmentation of memory in AI applications on the chain. This is like in the 5G era, the Nokia N95 clearly no longer meets the demand! So IRYS, like WeChat, is a product of rigid demand in the process of the times. WeChat is based on the rigid demand for instant messaging developed on mobile devices. IRYS is based on the rigid demand for proactive data needed for the development of Web3 and AI. What IRYS brings is not just the functional characteristics of programmable storage; its greater value lies in promoting the industry's shift from storage as a cost to storage as value. This is a disruption to an industry.