We’re kicking off a new series: The Ad Fraud Files 🗂️ It’s a problem that drains billions from the digital advertising industry annually and Verasity is dismantling it head-on through a suite of patented blockchain, AI, and ML-powered technologies. To show why this mission matters, over the coming weeks we’ll be uncovering some of the biggest ad fraud scandals... the cases that forever changed the ecosystem we’re fighting to protect. Case 001: 3ve (Eve) From 2013 to 2018, 3ve quietly became one of the most destructive ad fraud botnets ever seen. It infected over 1.7M PCs across the globe, turning everyday devices into fake traffic machines. At its peak, 3ve was: ⚠️ Issuing 3B+ fake ad bid requests per day 🌐 Running 10K+ fake websites built just to show ads 🎭 Employing 60K+ accounts to sell fake ad inventory 📡 Controlling 1M+ IP addresses to disguise its bots 💸 Stealing an estimated $29M in ad revenue What made 3ve so dangerous was its ability to mimic real people online....
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