InfoFi isn't dead, you're just bad at it. I wrote an article back in May about sustainable mindshare monetization, and this was the main thrust of it: I think that's even more apt today. I've watched countless accounts I used to respect get completely hollowed out and shill literally anything (and something new every couple of days) to pick up pennies. They could have taken the hard route and just focused on a couple of things and optimized for long term value and seen a much different outcome. Loki made ~$300k from the Somnia airdrop. I pulled in ~$45k in DOT rewards from Polkadot over the last 6 months (and multiple other "big" wins). Ppl pulled in 5 fig hauls from a variety of other projects. All of those had one thing in common though - they weren't the flavor of the day...or week...or just month. They were ppl who actually used an ecosystem or genuinely liked it making content about it. There are no shortcuts. You optimize for long term brand value, or you take marching...
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