Pineapple Financial announced a $100 Million Digital Asset Treasury to Allocate into and Purchase $INJ from the open market. What does this mean and what will happen next? A quick FAQ for everyone: What is a Digital Asset Treasury (DAT)? A DAT is a corporate balance sheet strategy where a company deliberately buys and holds crypto assets as reserves. Instead of passively holding assets, the company sets policies for how assets will be accumulated, deployed, and managed. The strategy usually involves gradual acquisition, staking to earn native rewards, securing assets through custody solutions, exercising strategic asset management, and applying clear accounting policies. Popular examples of DATs include MicroStrategy $MSTR and BitMine $BMNR What is Pineapple Financial? Pineapple Financial (NYSE: $PAPL) is a publicly listed fintech company that began in mortgage technology and brokerage. It has since expanded into broader financial services and has recently positioned itself to integrate digital assets and blockchain rails into its operations. Why did Pineapple choose $INJ instead of $BTC or $ETH? There are many reasons that will become clearer over time. In short, Injective is built for financial applications like derivatives and lending, which ties directly to Pineapple’s mortgage business. It is also a leader in tokenization infrastructure, making it a natural fit for real estate assets that Pineapple ultimately wants to bring onchain. How does staking work here? Pineapple will delegate its INJ to validators on Injective. This means any investor in $PAPL gains exposure to Injective’s yield, which currently sits at ~12%, which is far ahead of major chains across the board. This earns staking rewards while actively securing the network, and it positions Pineapple as both an investor and a participant in Injective’s long term growth. Who is backing this move? The private placement attracted leading institutional and crypto native investors, including Kraken, FalconX, Canary Capital, the Injective Foundation, Monarq, and Abraxas. Their involvement provides both financial support and credibility for Pineapple’s strategy. What is next? Pineapple will begin deploying its $100 million strategy to accumulate and purchase $INJ on the open market over the coming weeks and months. In addition, Pineapple and Injective will work to bring new tokenized assets onchain to unlock a market opportunity worth trillions of dollars. $100 Million is just the start. Infinite more ahead.