Cross-Chain Brand Building: Why Polkadot’s Bet on Collectibles Will Pay Off
@Polkadot isn’t just the chain of chains. It is becoming the cultural backbone for mainstream brands scaling Web3 collectibles.
- Pudgy Penguins (Luca Netz): powered by $PENGU, focuses on brand-led strategy with Walmart plushies, global licensing, and seamless avatars. Tech stays invisible while culture leads.
- Mythical Games (John Linden): pushes “Invisible Web3” in gaming with NFL Rivals, FIFA Rivals, and Pudgy collaborations. Players own and trade seamlessly.
Both are moving to Polkadot for its parachain model that scales and interoperates, bringing collectibles seamlessly to the mainstream.
The next wave isn’t about infrastructure but about characters, stories, and worlds people love, and Polkadot is where they converge.
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