Most think motion is just eye candy.
It’s not.
When you work on multiple projects for the same team - like @UMAprotocol -
you’re not just animating features.
You’re defining how the brand feels.
→ Fast, smooth motion builds trust
→ Precision makes abstract ideas feel grounded
→ Consistency turns motion into part of the brand’s identity
Just like fonts and colors, motion becomes part of the brand’s DNA.
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