I spent almost 2 hours listening to @LucaNetz and @KevinWSHPod’s conversation so you don’t have to.
Here are 10 lessons from the interview and why this might be one of the most important convos in Web3 right now 🧵👇
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1. This wasn’t just a token drop. It was a cultural moment.
You could feel it: $PENGU wasn’t launched to make a quick buck.
It was 18+ months of quiet prep, building, and perfect execution dropped with emotion and intent.
It hit different.
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2. No VCs, no insiders, no whitelist games.
Luca kept saying: “Let’s give this to the people.”
No shady presale. No influencer allocations.
It was one of the biggest airdrops ever and it actually felt earned.
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3. The ETF filing isn’t just for clout. It’s strategic AF.
Filing under 19b-4 like BTC and ETH ETFs. That’s not a joke.
This is about making $PENGU investable by TradFi and treating culture coins seriously.
They're not memeing. They're positioning.
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4. $PENGU is a new kind of token: “cultural reserve currency.”
It’s not DeFi. It’s not stable.
It’s a token for loyalty, IP rewards, fan perks, and owning a piece of the culture.
If ETH is gas. $PENGU is vibe equity.
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5. Pudgy isn’t an ETH project anymore. It’s a global IP.
Solana, Ethereum, Nasdaq…
They don’t care about chain maxis.
They're playing the long game: “Be the face of crypto,” not just a single ecosystem.
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6. Toys = Distribution. Token = Emotion.
The strategy is clear:
Get toys in homes → build love for the Penguins → let $PENGU be the bridge to the digital world.
And guess what? It’s working.
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7. Pudgy World is the next onboarding funnel and it’s stealth.
No Web3 jargon. No friction.
Kids will play, parents will pay, and millions will enter crypto without realizing it.
This is what real mass adoption looks like.
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8. The airdrop design was thoughtful as hell.
8M eligible wallets. Solana and ETH.
Carefully planned out, with real debates behind the scenes.
They didn't rush this. They crafted it.
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9. Luca gets product. Like, really gets it.
This wasn’t fluff talk.
He broke down user behavior, branding, product shipping, and culture in a way that most founders can’t.
Dude is built different.
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10. $PENGU might become the first token where kids, traders, parents, and institutions all overlap.
From plushies at Target to ETF shares on Nasdaq. It’s all part of the same flywheel.
If it works, Pudgy won’t just be the biggest NFT brand
It’ll be the first Web3 brand that actually breaks into the real world.
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Final thought:
Most tokens launch with hype and fade in a week.
$PENGU launched with heart and is now building the future brick by brick.
If even half of this vision plays out, CT might be watching the biggest brand flip in Web3 history in real time.
Don’t fade the Penguins 🐧
E130: How Luca Netz & his team survived the 90%+ PENGU crash and how he plans to take over the crypto world by storm
I recently sat down with @LucaNetz, CEO of @pudgypenguins, and one of the minds behind the $PENGU token and the @AbstractChain. He opens up about the state of his mental health during the huge February market-wide drawdown, how he got back on his feet, and shares some big alpha about ETH, what it takes to launch one of the most successful MEME coins, the challenges of building a L2, and much, much more.
Timestamps
0:00 Introduction
2:08 Partnerships: @JupiterExchange, @BitwiseInvest, @SuiNetwork, @Mantle_Official, @ForzaBitcoin
2:54 Spending your stablecoins with @KASTcard
3:46 When Crypto Drops 90%
7:50 Getting Back On Your Feet
9:19 Self-Custody with @Trezor
10:12 Why Launch A Meme Coin
13:04 Biggest Mistake at Launch
17:23 Making Pengu the Meme King
24:02 Are NFTs Coming Back?
26:19 Building Crypto’s First Real Brand
29:21 Why I’m Holding Penguins Forever
31:34 Why ETH is Back
35:41 Crypto’s Most Consistent Podcast
40:42 Abstract’s Consumer Portal Explained
43:54 Challenges of Building Blockchain
47:57 Building a Unified Ecosystem
53:08 Challenging BASE and World Chain
1:01:21 Trying to Flip Dogecoin
1:05:14 Fixing Pengu Airdrop Mistakes
1:12:02 Concluding Remarks
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