We believe in a bold, exciting future. After all, today was once a crazy idea. Today, we launched a global campaign: Go Where Dollars Won’t The creative theme challenges the boundaries of traditional currency and emphasizes exploration, growth, and crypto’s limitless potential. With 2,794 ad placements across New York, LA, Miami, Dallas, and London, this is just the start of a global activation. We’ve teamed up with Matt Griffin, a renowned multimedia artist best known for his work on Dune and Star Wars, to illustrate a future where today’s limits are erased. Like when you finally go on that Martian Safari to capture an unforgettable photo of a Wooly Mammoth grazing the red planet, or using bitcoin to pay for your lift pass to go strata-skiing down an asteroid's tallest mountain peak. That’s the future we’re envisioning. Fiat currency is simply not dynamic or technologically advanced enough to propel humanity forward. We fundamentally believe in a world where money is inclusive, and accessible to all — and that’s crypto. Go Where Dollars Won’t marks a new message for a new era at Gemini. Serving the crypto community, now and for the next 100 years. Go Where Dollars Won’t. With Gemini. →