This weekend I’m talking about the only meta that matters right now
I’ve been tracking how new projects grow in this cycle and there’s one meta that keeps surfacing.
It’s not about long-term value. It’s not about PMF.
It’s about attention liquidity.
Here’s the current playbook I keep hearing from founders, insiders, and even #Yappers themselves:
▸ Pay ~$150K to get on #Kaito’s leaderboard
▸ Allocate 0.5–1% of supply to Yappers + @KaitoAI ecosystem
▸ Allocate 0.5–1% to incentivize testnet users (many of whom are internal wallets)
▸ Spend ~$40K for monthly top-100 Yappers to start buzzing
▸ Pitch to CEXs once you’re trending, listing is easier when mindshare is high
▸ TGE + airdrop after 2 months
▸ Use MMs to “stabilize” liquidity (read: controlled dumping)
▸ Exit on FOMO
▸ Start a new project
I’m not judging, just observing.
In an era where mindshare = liquidity, this model works… until it doesn’t.
The question is:
Who ends up holding the bag and who’s building something that survives beyond the leaderboard?
From Kaito Leaderboard to Lostboard – What’s Killing the Pre-TGE Projects on @KaitoAI After Listing
#Kaito's leaderboard has become the home for some of the most hyped pre-TGE projects, like $BOOP, $PROMPT, $INIT, $QUAI, and $LOUD....many more.
These tokens get everyone’s attention, climbing the ranks on the platform with huge communities, solid engagement, and a lot of promise.
But what happens after the TGE? More often than not, it’s a steep fall: price dumps, fading trading volumes, and the community slowly dissipating into the ether.
So, what’s really going on here?
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