A Note on WhyNotHigher and Ooga Booga
Over the past months, we’ve been building in two distinct directions: Ooga Booga, the native DEX aggregator of Berachain, and WhyNotHigher, an experiment centered around memecoin culture and buybacks and burns.
Originally, the two projects were intended to exist within the same ecosystem. WhyNotHigher was planned to be a Berachain native launchpad, and it was reasonable for the community to expect that, if successful, some value would eventually accrue back to the Ooga token through shared upside.
After careful evaluation, we’ve made the decision to pivot WhyNotHigher into a completely independent project, with no ongoing affiliation to Berachain or Ooga Booga. It will now launch on Hyperliquid’s HyperEVM, where we see stronger alignment with meme-native market structure, user behavior, and overall narrative fit through the culture of buybacks.
Understandably, some may ask why we didn’t opt for a token swap or a multichain structure. In theory, bridging or duplicating token liquidity across chains sounds elegant, but in practice, it introduces significant operational complexity. More importantly, it is difficult to justify to Hyperliquid-native participants why a new protocol on Hyperliquid should route its value back to a token that originated on a completely different chain. That misalignment would have created persistent friction, both structurally and narratively.
It is important to emphasize that nothing has changed with Ooga Booga. The protocol remains active, and its roadmap is intact. Developers are continuing work on aggregator integrations.
WhyNotHigher has not launched yet, and this decision does not take anything away from Ooga Booga or its token holders. The separation simply ensures that both projects can grow under the conditions most suited to their respective missions.
At some point, every founder must choose between guarding optics and chasing real outcomes.
I’ve chosen to pursue the path that gives each product its best chance to succeed, even if that means separating them.
Ooga Booga will continue to grow. WhyNotHigher now begins a new chapter.

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