Had an interesting conversation yesterday about the way many NFT projects expanded far beyond being just NFT projects. Look at Doodles for example, back when one of the co-founders said "we are no longer an NFT project" he got a lot of hate for it, but looking at it now, he was absolutely right. Doodles is now a brand active in music, fashion, film (with their bew Universal partnership), collectibles and even AI with their new tool that they teased on the timeline, all powered by $DOOD. That doesn't mean that the NFTs don't play a key role in all that, but every NFT ecosystem that is still relevant today is now more than just a "project"