Flooding posts are flooding, and the crypto community has entered the era of "mouth-licking".

Author: Asher

Since Kaito launched the "Yap-to-Earn" mechanism, everyone has gradually been inundated with a type of "about to analyze the TGE project" posts when swiping and pushing, this kind of content has fancy titles and seemingly rigorous logic, but it is inherently lacking in insight and serious homogeneity, and the interaction in the comment area is mostly formalistic, only for earning points and rewards, and does not care about the value of the project itself.

This was followed by the launch of Cookie Snaps, under the banner of "Analyzing Crypto Projects and KOLs to Earn High-quality CT Content Rewards", and today, Galxe launched Starboard to announce a data-driven approach to help projects screen, attract and motivate key contributors. The emergence of this series of incentive mechanisms has caused a large number of KOLs to compete to publish project analysis posts, intending to share the token airdrop. As a result, a new word has been derived from the terry: "mouth masturbation" - by posting and writing comments, it is easy to get the project token airdrop.

The

project has gained popularity, KOLs have gained a large number of tokens, but the "interactive retail investors" are struggling

, not to mention that through the model of "posting to get points and exchanging points for tokens", such recently launched projects have gained enough popularity before the issuance of coins. From the perspective of the project team, although the quality of the content is uneven, the KOLs do continue to create exposure and spark discussions for the project, so that the project can be seen and disseminated in the community. Whether it's a "swipe" analysis post or a "copy and paste" investment research summary, the existence of this content is a kind of marketing in itself - they warm up the project and help the project seize the minds of users before TGE.

However, this model of "wanting token airdrops all by mouth" has attracted complaints from "retail investors" who focus on research and insist on interaction - "on-chain interaction for a few years is not as good as a casual tweet from KOLs":

  • "This SOON airdrop, after watching a circle, has basically done Kaito Now there are more and more lip masturbation platforms, and the airdrop is more and more biased" content + reputation "This kind of long-term operation behavior, there is really not much time left for small retail investors who are pure masturbation" ;
  • "Seeing that the income of each Yapper is thousands of dollars, PROMPT is envious, this year is really the first year of mouthball, and it is better to output some articles on the X platform than to interact with each other";
  • "At present, the on-chain interaction class is not as good as the direct interaction Binance Alpha, the staking funds are not enough and the income is limited, and the testnet is the world of scientists, so it is concluded that there may be a wave of mouth strokes";
  • ……

KOLs can easily gain the favor and token rewards of the project party with the help of the "mouth stroke" model, while those retail investors who have been working hard and interacting with projects on the chain for many years are increasingly feeling marginalized and powerless. With the long-term operation model of "content + reputation" type of project airdrops, retail investors who once believed in "hard work pays off" are losing their original advantages, and the window of opportunity left for them is gradually narrowing.

The traditional brushing of hair has turned into a new era of "mouth stroke

",

and it may have reached a turning point. In the past, the hard work of "hanging scripts with multiple numbers and desperately interacting with the liver" was often cut by the witch system in the end - not only did it work in vain, but it didn't even see a single hair. The project that has been running for a few years is full of expectations, but what I am waiting for is the ending of "anti-masturbation", which is completely chilling.

At the same time, platforms such as Kaito and Cookie have lowered the threshold for participation in the form of content points and influence rewards, resulting in faster returns, lower costs, and greater potential. In the new landscape, a high-quality X platform post, with pictures and views, can generate even more value than a week's on-chain interaction. Maybe we shouldn't just complain about our lack of influence, and ignore that a new way of "brushing" is quietly taking shape - after all, in the traditional interactive hairing model, can retail investors really get a piece of the pie from the studio's involution?

Questioning the "mouth stroke", understanding the "mouth stroke", and joining the "mouth stroke"

that is now posted on the X platform, is actually a different form of doing the "mouth" boutique account, taking advantage of the trend, and actively adapting to the new model of "mouthstroke", in order to get more token airdrops (at present, popular projects have joined the "mouth", such as Infinex, which raised 60 million yuan, joined the mouth, and the rules and interaction methods of the four modules of Yiwen Express). So, for retail investors, it is better to start with the following points:

  • If you usually like to post on platform X, it is better to set up a blue label (monthly payment is $11), which is convenient for long-term posts at the same time (there is no limit to the number of words posted by blue label users), which is easier to attract the attention of others;
  • Interact more in the comment area of other KOLs with high traffic, have a deeper understanding of the project, attract other attention, and increase the number of fans;
  • For the current hot TGE projects, track the dynamics in time and express your personal opinions.

Let's promote the opening of the era of "mouth masturbation" for the whole people.

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