A lot of us are asking: Why don’t BAYC do the same stuff as Pudgy to go mainstream? A lot forget that BAYC doesn’t really need to build its brand mainstream. They were mainstream No other NFT has achieved what BAYC did And thus, getting back there requires something different for BAYC Let’s not sugarcoat it: Yuga lost its way But with Garga now back in charge, he’s making sure that Yuga only focuses on these 3 things: BAYC, Otherside, and ApeChain What does a focus on BAYC look like? @CryptoGarga gave us some preview of this with his responses in his appearance in @gainzy222 show For BAYC, the focus will be cultivating on that cult-like community via IRL connections & activations. How? ApeFest + ClubHouse in Miami Their strategy is to make the link between online + offline stronger for apes The focus will be to make BAYC cool again so that outsiders would like to join the club again “Until you’re that big, your job is to make BAYC as cool as possible so that you’re getting that gravitational pull of celebrities, The Tonight Show, and wherever else is.” - @CryptoGarga A lot may say that this strategy is very small-sighted compared to what Luca and Pudgy Penguins is trying to achieve but I think it’s just about right The job for Yuga is to make BAYC feel cool and exclusive again. Once that’s done, new members (even outside web3) would want to be in And the Clubhouse is the number 1 way to do this