Notes for other founders for the future- Throwing events in Korea actually has high ROIs because
- Korean market care about project teams making the efforts to build a local presence
- enhance trust factor which facilitates all convos including listing, BD and everything
- it’s a market that events are quite friendly for retails and normies
Cheat code - If you do events off season aka non KBW time, it’s extra impressionable for the community and you become center of attention for Korean degens if organized well
Hyper-realistic KBW review as a Korean
1/ KBW is still a pretty good conference. I’ve been sharing my negative view on KBW as a global conference whenever asked by non-Korean crypto frens, especially in the last couple years, but this year it seems like they still carry values in Korea in terms of catching what’s to be talked about in Korean market, speakers representing the hype and narratives.
2/ Stablecoin market share looks still very vague, if you only see events. Everyone seems to jump into USD based stablecoin market, but not much regarding KRW stablecoin or other Asian stablecoins. PR is aggressive but not a lot of tangible progress is made/revealed.
3/ Pudgys everywhere. They are still giving the good vibes only. That’s not something easy in this crypto market = huge respect
4/ Many diverse events, creative events have emerged. KBBQ, Korean Spa, Top-tier K-pop star, Art galley, etc. etc. BUT merch is still boring most of the time.
5/ Everyone’s a KOL. One thing Koreans are good at is to catch what’s making money and then make money out of it. So it’s getting harder and harder to find the KOLs who care about projects, learn the tech and product, let alone using it beyond airdrop eligibility, and grow with them. More and more ‘VIP’ ‘Invite-only’ ‘Exclusive’ events are happening but it’s just another event for KOLs.
6/ Attention and love is ATH every year. For those who experienced multiple bulls & bears, this is just another year in a long term, in the up right trajectory. When you focus on connecting with like-minded people, you do get to meet those people. KBW was good this year.
1.73K
19
The content on this page is provided by third parties. Unless otherwise stated, OKX is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.