Lending protocols are arguably the hardest business to disrupt.
Building liquidity in multiple verticals like USD, ETH, and BTC is very hard since the hack risk is extremely high (most lending protocols fail due to hacks).
Since rates are roughly the same everywhere, LPs mostly care about security, which is proven over time.
And this is why Aave rules.
From underdog to undisputed ruler 👑
@aave went from just 10% market share → now controlling 73% of all active loans in DeFi.
Today, Aave leads with $27.9B in active loans. To put it in perspective: every other lending protocol combined? Still only half of Aave.
Aave isn’t playing DeFi… Aave is DeFi.
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