Yesterday, I saw @campnetworkxyz announce their Act 3 game project lineup. As an old Gamefi player, I certainly won't miss it. After all, these are all new generation web3 native games built on Camp. It also marks the beginning of Camp's bet on the "consumer application" track, moving away from traditional projects that can't get along with DeFi, and instead focusing on building an ecosystem around products that ordinary users are willing to play and that the masses can accept. First, let me share my understanding of so-called WEB3 native games. It's not just a simple way to gain initial traffic through Camp's support, but rather a change in the underlying mechanisms such as on-chain content authorization, IP remix, and player rights distribution. I took a quick look at the nine games related to this project, and I feel that some of them are quite good. 1️⃣ HairyLabs is an on-chain MUD adventure game, which is essentially a text-based interactive RPG, but it has permanent records of on-chain assets and character states. 2️⃣ rupturelabs is building an entire web3 game ecosystem. It's somewhat like a combination of TreasureDAO and Layer3 within Polygon, focusing on platform-based operations and multi-game interoperability. 3️⃣ The Last Monarchy is a strategy game that follows the "Empire x Governance x NFT Troops" route, appealing to players who enjoy civilization and crusade-type games, especially with on-chain governance combined with Camp's authorization mechanism, which may lead to some DAO-like extended gameplay. 4️⃣ ChikoGames creates lightweight chill games that combine planting, idling, and socializing. These types of games have low barriers to entry, making them suitable for attracting novice users to come in and play while mining airdrops. 5️⃣ Relic Quest and Color are both trying to build their own "competition + collection" system, especially RGB Clash, which focuses on no-luck PvP, emphasizing competitive strategy and player skill. This is quite rare in blockchain games. 6️⃣ High Noon is an on-chain blackjack game, but thinking about the gambling elements of this game reminds me of the classic saying: "All in is a form of wisdom" 🤣 7️⃣ WagerVS is a PVP betting platform, where the victory of both players serves as the winning condition for the bet. It naturally has viral attributes, with wins and losses acting as emotional leverage. 8️⃣ Flappy Trump is a meme-oriented product that uses Trump as the material for Flappy Bird. If this product is made particularly fun, it could potentially trigger viral spread. In essence, Camp is not "incubating games" but rather establishing a game scenario system "starting from content, with on-chain authorization and incentives as a closed loop." Games are no longer just products; they are a content ecosystem node. On Camp, the materials, characters, and rules of a game can be remixed into another game's gameplay through authorization. IP is open, creation is collaborative, income is shared, and players are both consumers and co-creators. The reason @campnetworkxyz can drive all of this is key to its Origin SDK, a complete set of on-chain content authorization + remix + attribution standard toolkit, which is like the toolchain Steam provides for independent game developers, but now it serves on-chain games.