Imagine a network where data isn’t just stored, it’s activated. As we move into the second half of 2025, data is more valuable than ever. But it’s not just about storing it. What matters is making that data programmable and usable at scale, and that’s exactly what Irys delivers. Here are the top 3 essential things to understand about @irys_xyz 👇🏻 1️⃣ Irys is not just storage, it’s also an execution layer: Most data networks offer either storage or compute, but not both. Irys removes this trade-off by combining low-cost, permanent data storage with native smart contract execution. Its unified storage + execution architecture gives developers an AWS-like experience, but fully on-chain. 2️⃣ Programmable data powers a new class of apps: On Irys, data isn’t just passive content; it can include rules for licensing, payments, and curation via smart contracts. This enables verifiable, real-time data pipelines for AI, DeFi, and more. It’s data that reacts, not just sits. 3️⃣ It outperforms legacy options in verifiability and permanence: Arweave is expensive and semi-centralized. Filecoin is slow and temporary. Ethereum blobspace is limited and short-lived. Irys is designed for instant access, proof-enabled data, and long-term permanence. Its Mutable References feature also supports evolving, versioned data. So basically, Irys isn’t just a data protocol; it’s the foundation of the on-chain data economy.