What makes $REKT stand out? Why does it have more potential than most projects? In this longer post, I will focus on two aspects: 1) @osf_rekt 2) 34% of the token supply for marketing (approximately $77 million) ⸻ First, let's take a look at OSF! I have known him for several years, and he has always been one of the smartest and most visionary people in this industry. He is always fully committed to what he believes in. Since the NFT era, he has been one of the representatives in the field, and now he is also shining in the MEME coin space. Everything started with his art. I have been collecting his works from the beginning, witnessing his growth as an artist and his ability to build a brand and tell stories. Some of his 1/1 artworks have risen from 1 ETH to over 80 ETH (worth hundreds of thousands of dollars at the time). He launched a series called RLD, with a total of 210, giving new artworks to holders every month, and he has never interrupted, always keeping his promises — which is very rare in this circle. Later, he decided to create an NFT brand — Rektguys — based on his character image and gave it away to the community for free. He did something unprecedented: allowing Rektguy holders to have equity in the @RektCoin brand while airdropping a large amount of $REKT to them. We have always been rewarded and compensated. Now we are entering a new phase: 1) Rektguy — he continues to provide support every day 2) Art — his 1/1 works are extremely scarce, but he still insists on creating for RLD holders every month 3) $REKT and @rektdrinks — are his current core projects ⸻ Other achievements include: 1) He and Mando successfully sold all BAYC at the peak of the NFT bull market, which is a textbook operation 2) In the MEME coin sector, he early invested in $WIF and $MOG, and exited with profits in time 3) He has invested in multiple startups, all of which have been very successful His current core focus is on $REKT and @RektCoin. He has connections in both Web2 and Web3, allowing him to quickly connect with elites from various fields. For example, @weremeow decided to make a large investment in $REKT after aligning with his vision. We can already feel his influence in traditional finance and the Web2 circle. His former clients and people in his work circle are buying $REKT in large quantities, all of whom have years of investment perspective, holding their coins firmly with almost no selling pressure. This is also thanks to its foundation on ETH, combined with the "diamond hands" of the Rektguy community. ⸻ Marketing Budget The team holds 39% of the total supply of $REKT, all of which is used for marketing. Most of it is used for the $REKT given away when you purchase @rektdrinks. This strategy has been very effective: over 700,000 bottles of drinks have been sold, and almost every sale allows you to make a profit. For example: if you spend $1,000 on drinks, you usually receive at least $1,000 worth of $REKT (often even doubling). Through this method, the company has achieved excellent collaborations and promotions. They have partnered with @AbstractChain, @opensea, @JupiterExchange, and even @7eleven in the U.S. to launch Rektdrink. Who wouldn’t want to buy a novel, refreshing drink that represents Web3 culture? And it’s basically "free"; you just need to believe. These marketing budgets can be used in various directions: collaborations, listing on exchanges, etc. But currently, the most effective strategy is to increase awareness and user loyalty. Their goal is to cultivate fans — through a drink product that tastes good, has trendy packaging, and rewards users. Every user becomes a free promoter. The higher the sales, the more participants, and the greater the influence. This also means that the price of $REKT will rise, and the marketing budget will follow — creating a positive cycle. Currently, the market cap is $225 million, and they have 34% of their marketing supply left, having only used 5% so far (excluding the initial airdrop). Imagine what the remaining 34% could achieve? ⸻ These two points (an excellent founder + a huge marketing budget) are what most projects lack. Apart from a few like @pudgypenguins and @LucaNetz, almost no one can have both at the same time, and both "resonate synergistically." But @RektCoin and $REKT have done it. You will continue to hear me talk about $REKT! First stop: a $1 billion market cap.