What's making a huge difference for $REKT and why does it have more potential than most?
In this longer post, I will focus on two aspects of that question.
1) @osf_rekt
2) Marketing capital of 34% of the supply (+/- $ 77 MILLION)
First, let's dive into OSF!
I have known him for a few years now, and he has been one of the brightest and smartest minds in this space.
He has always been dedicated to the things he believes in, and he has been one of the figureheads ever since in the NFT space, but also now in the MEME coin space.
It started with his art. I was able to collect it since the beginning and saw his evolution as an artist but also his capability of building a brand/story around it.
From 1 ETH, they reached as high as 80+ ETH (worth a few $100k back in the days). He created a RLD edition of 210, which gives free art every single month, and he keeps doing it and keeps his word, unlike many other artists in this space.
After that, he decided to use his character from the art to build an NFT brand called Rektguys, which he was able to give away all for FREE to his community.
He did something unique by giving his Rektguy holders equity in the @RektCoin brand and also gave away a lot of the $REKT supply to his Rektguy holders. We kept being rewarded and rewarded.
Now we are in a new stage where we have:
1) Rektguy, still shows love to them every single day
2) Art, his 1/1s are scarce because he doesn't create a lot anymore, but he does do monthly art for the RLD holders
3) $REKT and @rektdrinks, which are his main focus at the moment
Some other things to mention:
1) He crushed the NFT space by one of the most epic trades in selling all his BAYC together with Mando when the liquidity was there and was the pico top
2) He crushed the MEME space by being early on $WIF and $MOG and taking profits rightfully
3) Invested in many startups that made a great success
His primary focus now is $REKT and @RektCoin; he has a great network in web2 + web3 and can easily connect with the brightest minds. For example, @weremeow was able to invest a huge amount in $REKT based on them seeing eye to eye on many things.
We are already seeing the effect of his network in TradFi/web2. Many people from his network/old job/clients have been buying into $REKT, and these are people that have a few-year horizon and just buy and hold, no real sell pressure until it hits bananas. So way less yeeters here, also because it's on ETH and the Rektguy community is diamond-handed.
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The marketing budget
The team owns 39% of the supply of $REKT, and this is all for marketing spends. The majority of it will be used for giving away $REKT when you buy @rektdrinks, which has been working tremendously. Over 700k drinks sold so far, and every drop so far has basically been free and even made you a decent profit.
Meaning if you bought, let's say, $1,000 in drinks, you always got a minimum of $1,000 in $REKT so far (but I think all of them have been a double at minimum).
This way, the company is able to do amazing partnerships and rektdrinks towards. So far, they have done Rektdrink sales with @AbstractChain / @opensea / @JupiterExchange and even @7eleven in the USA.
Who doesn't want to buy a drink that's new, refreshing, captures the culture of this space, and basically you can buy them for 'FREE'? You just need to believe.
The marketing budget can be used for many different things, like partnerships, exchanges, etc. But so far, and most likely it will be the main play, it's to create awareness and adoption. They want loyal users/fans, and this is the way to do it. Sell drinks people love the taste of and look hip and cool and reward people for it and basically give it to them for free.
Every person now essentially becomes a fan and will market your product for free because they love it, and the more it sells, the more people join and the bigger the effect.
Which only means the price of $REKT goes up, and which means the marketing budget goes up as well. A big win-win situation.
At the moment, the current marketing supply is 34%, so they have spent 5% of it so far (excluding the initial drop), and having created a token $REKT that's worth $225 million now and is thriving against everything in the market.
Imagine what they can do with the remaining 34%?
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Both of these are things almost nobody has, besides some projects like @pudgypenguins & @LucaNetz, for example. But it doesn't happen when both are in play and rhyme. But with @RektCoin & $REKT, they definitely do.
You will keep hearing from me about $REKT! First stop is a billion.
Chinese version
What makes $REKT stand out? Why does it have more potential than most projects?
In this longer post, I will focus on two aspects:
1) @osf_rekt
2) 34% of the token supply for marketing (approximately $77 million)
⸻
First, let's take a look at OSF!
I have known him for several years, and he has always been one of the smartest and most visionary people in this industry.
He is always fully committed to what he believes in. Since the NFT era, he has been one of the representatives in the field, and now he is also shining in the MEME coin space.
Everything started with his art. I have been collecting his works from the beginning, witnessing his growth as an artist and his ability to build a brand and tell stories.
Some of his 1/1 artworks have risen from 1 ETH to over 80 ETH (worth hundreds of thousands of dollars at the time). He launched a series called RLD, with a total of 210, giving new artworks to holders every month, and he has never interrupted, always keeping his promises — which is very rare in this circle.
Later, he decided to create an NFT brand — Rektguys — based on his character image and gave it away to the community for free.
He did something unprecedented: allowing Rektguy holders to have equity in the @RektCoin brand while airdropping a large amount of $REKT to them. We have always been rewarded and compensated.
Now we are entering a new phase:
1) Rektguy — he continues to provide support every day
2) Art — his 1/1 works are extremely scarce, but he still insists on creating for RLD holders every month
3) $REKT and @rektdrinks — are his current core projects
⸻
Other achievements include:
1) He and Mando successfully sold all BAYC at the peak of the NFT bull market, which is a textbook operation
2) In the MEME coin sector, he early invested in $WIF and $MOG, and exited with profits in time
3) He has invested in multiple startups, all of which have been very successful
His current core focus is on $REKT and @RektCoin. He has connections in both Web2 and Web3, allowing him to quickly connect with elites from various fields. For example, @weremeow decided to make a large investment in $REKT after aligning with his vision.
We can already feel his influence in traditional finance and the Web2 circle. His former clients and people in his work circle are buying $REKT in large quantities, all of whom have years of investment perspective, holding their coins firmly with almost no selling pressure. This is also thanks to its foundation on ETH, combined with the "diamond hands" of the Rektguy community.
⸻
Marketing Budget
The team holds 39% of the total supply of $REKT, all of which is used for marketing.
Most of it is used for the $REKT given away when you purchase @rektdrinks. This strategy has been very effective: over 700,000 bottles of drinks have been sold, and almost every sale allows you to make a profit.
For example: if you spend $1,000 on drinks, you usually receive at least $1,000 worth of $REKT (often even doubling).
Through this method, the company has achieved excellent collaborations and promotions. They have partnered with @AbstractChain, @opensea, @JupiterExchange, and even @7eleven in the U.S. to launch Rektdrink.
Who wouldn’t want to buy a novel, refreshing drink that represents Web3 culture? And it’s basically "free"; you just need to believe.
These marketing budgets can be used in various directions: collaborations, listing on exchanges, etc. But currently, the most effective strategy is to increase awareness and user loyalty. Their goal is to cultivate fans — through a drink product that tastes good, has trendy packaging, and rewards users.
Every user becomes a free promoter. The higher the sales, the more participants, and the greater the influence.
This also means that the price of $REKT will rise, and the marketing budget will follow — creating a positive cycle.
Currently, the market cap is $225 million, and they have 34% of their marketing supply left, having only used 5% so far (excluding the initial airdrop).
Imagine what the remaining 34% could achieve?
⸻
These two points (an excellent founder + a huge marketing budget) are what most projects lack. Apart from a few like @pudgypenguins and @LucaNetz, almost no one can have both at the same time, and both "resonate synergistically."
But @RektCoin and $REKT have done it.
You will continue to hear me talk about $REKT! First stop: a $1 billion market cap.
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