The TAM of CT is tiny! That's why CPM prices here are so expensive when doing any sort of paid marketing. All these VC funded brands trying targeting that very same small pool of users is what drives CPM prices through the roof. The real people who won this cycle are creators.
Are there only 200K active participants in CT? If we assume 40% of @KaitoAI Yappers are bots, then the real number would be 120K
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